If It Doesn’t Spread It’s Dead

If It Doesn’t Spread It’s Dead Henry Jenkins, the Director of the MIT Comparative Media Studies Program, has written an eight post serialisation of a white paper which was developed last year for the Convergence Culture Consortium on the topic of Spreadable media. Luckily for us there’s an hour long video summary of the 8 posts, and it’s well worth a listen as it backs up Antony’s latest Connect post....

Sing-along-Friday: The Day The Media Died

Sing-along-Friday: The Day The Media Died ...

SME’s – don’t be fooled by SEO link networks

SME’s – don’t be fooled by SEO link networks Over the last couple of weeks, I have noticed that there seems to be a lot of companies offering low budget SEO work that use graphs like this to explain the powerful results of SEO: What a graph. Two companies I have looked at recently are Local Web Ring – a ‘local’ link network associated with a small web design company, and Be Found or Die – a more proffessional SEO company bidding on the term ‘search engine optimisation’. The first, although containing a number of sites that I don’t think are ‘local’, and using very blatantly optimised anchor text, is almost forgiveable because of the fact that the majority of the sites are pretty small businesses, and in the Cheshire area. The second is more suprising because I would have thought that this would not be effective for any of their clients, and that they might have been penalised for operating like this. They not only have a load of optimised text links to their clients in the footer of their homepage, as well as on links pages on their client’s websites, they also link back to their own site on ‘search engine optimisation uk’ on some of their client’s websites. Be Found or Die are not ranking in the organic results for ‘search engine optimisation uk’ but their clients seem to rank ok for the niche terms that they are going for – (Nutley Tiles on the first page for ‘marble tiles‘). Am I showing my ignorance for thinking this was an ‘old school’ SEO tactic that shouldn’t work anymore? I don’t want to – but all I can takeaway from this is: Link Networks Work *Guest post by Rob...

New kid on the block: Google Squared

New kid on the block: Google Squared Wow Google have some cool tools in dev! As well as the (below) aforementioned Google Wave Google Sqaured looks like a really clever new way of co-ordinating info from search. In fact it sits nicely against Wolfram Alpha‘s mathematical based results format presenting data in a more creative/visual type way. Have a read of what James Turner says over on the O’Reilly Radar blog, and below is a screenshot of a results page for the search term ‘2009 movie gross’. He thinks it’s a game...

Say hello to Google Wave

Say hello to Google Wave Google Wave is a new tool for communication and collaboration on the web, coming later this year. Interesting… I mean the timing is interesting… I’m sure any tool launched by Google in the web 2.0 era will be awesome (with this much fanfare > there are 1990 linked Google news articles to the original Reuters article on Wave in Google news as I write this morning) but it’s the fact that its’ launch is almost exactly timed as a response to Bing. Now Wave isn’t Bing (and Bing Is Not Google!). Both are useful if not game changing – Microsoft finally appearing to have brought some brains in to create a new spin on search which will almost inevitably bring back market share. But as the social media/knowledge sharing, enterprise geek I am, Wave’s integration of all the typical communicatiosn tools we use into one platform looks really good. One question: why are all the presenters on the clip Prject Managers?! PS Wow – just seen the demo of multiple users working on the same doc at the same time, with real time doc updates –...

ThinkSearch | 07703 291665