The Future of Advertising

The Future of Advertising In a recent Guardian magazine article the CEO of Groupon, Andrew Mason, explains the success of his business model. In laymans terms the success of Groupon lies in it’s ability to breakdown the feeling of inertia in all of us when we see a special offer. All too often in the past we have the option of becoming complacent with the ability to shop around or come back later. Now with Groupon we have the urgency of a call to action that we know is ticking away like a time bomb. But what is really great about the Groupon guys’ vision is that this isn’t enough. The daily deal model is a stepping stone to his fulfilment of the service thanks to the technology that all of us now carry around in our pockets. Using the GPS enabled mobile handset that is now common place (or even the basic GPRS that all mobiles have) Groupon are launching a new service in the States called Groupon Now! It’s a simple idea. Firing it up gives you just 2 options – I’m Hungry or I’m Bored. Clicking will take you either to food options or entertainment options in your close proximity. This is nirvana for advertisers and consumers alike. Not only do advertisers reach a wider audience and still make a profit, increasing brand awareness through the by-product of word of mouth, but consumers can act on their impulses when they want to and on their own terms in real time and space. If you had the ability to get a deal wherever you were whenever you wanted it wouldn’t you? I think this is the future of advertising. I just wonder whether it will help us get over the discount hunting mentality that is all too common in the UK when it comes to this kind of thing, or whether we’ll discover a new motivation for exploration and the urge to do something different, and do it...
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A guide to setting up your own blog

A guide to setting up your own blog This is a guest post by Tim Aldiss from aldissandmore.com I’ve done this so many times I thought I would document the process for the benefit of others! So here it is – my guide to setting up your own blog. What do I mean by this? Well firstly I’m not talking about an automated process – this is a full installation in your own hands so that you control everything. This means that it’s an install on your own domain name, which has lots of benefits for search engine optimisation over hosting on a sub domain as is typically the case for a blog. I’m using WordPress, the worlds favourite blogging platform. It’s free to download and install. The set up is possibly the most complicated process in the whole job as you need a database connected to run WordPress and setting this up is fiddly. However there is a great guide on the WordPress site that they reckon can be followed in just 5 minutes. Hosting is the other consideration. You’ll need a package that allows database use (one will do). So what are the costs? Well unbelievably the price of everything has come down so much that cost just isn’t a factor any more. Domain registration is as low as a few pounds a year. I use freeparking.co.uk and registered my new domain (www.brianaldiss.co.uk) for just $15 for 2 years! I’ve hosted websites for 10 years and check out new providers all the time and right now I’m using Server Centre who will do you Linux webspace (good for WordPress) that includes the databse use you need for just £25 a year! Awesome. And that believe it or not is it! Those are the only costs other than your time. Themes for your WordPress blog are free – you can pay if you want a fancy one or to upgrade. Steps to setting up your own blog Once you have registered the domain name and paid for the webspace you will need to let your domain registrar (freeparking.co.uk are mine) know what the Domain Name Servers (DNS) are for your web hosts (Server Centre are mine). For Server Centre Linux web hosting they are as follows: Primary DNS: ns1.hu-dns.com Secondary DNS: ns2.hu-dns.com (you’ll need both) Set them in the admin interface at the registrars. This connects the domain name to the web space. Next stop is...
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