Don’t take the risk of making assumptions that the data you get out of free keyword tools (such as Google’s Keyword Assistant) is what you should be littering your content with. Linguistics are complex by nature, and you’ll be surprised to see how data can change, not only by location but also when combinations of words are brought together.
Our experienced team see linguistics as a soort of Matrix – when you’ve been staring at it for as long as we have you start to see patterns – it’s the patterns that anchor the words and themes that should weave their way through your website content.
Advanced search term research is more than spreadsheets and number crunching, it’s understanding what works from a user experience point of view. It’s the way the data is interpreted by us that will make sense to you.