Search Engine Optimisation (SEO) aka Natural Search Optimisation (NSO) is the art of improving a website’s visibility in the main (natural/organic) body of search engine results. A seemingly complex set of factors is organised automatically by the search engines ranking algorithms. When worked through logically, step by step, these factors can be prioritised and addressed in a straightforward way.
Fundamentally there are two sides to Search Engine Optimisation: on-site optimisation and off-site optimisation. On-site optimisation focuses on factors affecting the website to do with his hosting, structure, accessibility and content. Off-site optimisation factors are all to do with links and how well integrated you are into your networks online.
With our Simple Search product ThinkSearch will provide you with an audit of both on-site optimisation and off-site optimisation factors and provide you with easy to follow step-by-step processes to help you improve you search engine visibility.
Where complexities are discovered one of our team will get in touch with a clear, comprehensive explanation, solution and costings for addressing and solving the complexity.
Wikipedia: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.