If It Doesn’t Spread It’s Dead

Henry Jenkins, the Director of the MIT Comparative Media Studies Program, has written an eight post serialisation of a white paper which was developed last year for the Convergence Culture Consortium on the topic of Spreadable media.

Luckily for us there’s an hour long video summary of the 8 posts, and it’s well worth a listen as it backs up Antony’s latest Connect post.

http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html